5 Amazing Comparisons Between Data Analytics and BI Services


Data analytics and Business Intelligence often work together and hence, many think they both are the same. Sure, they are inter-related but aren’t the same. Before, stepping into the tech world, it’s important for any individual or company to differentiate between data analytics and BI solutions that prevent in digging failure-pits for their businesses.

Here are the most amazing comparisons between BI and Data Analytics, described in the simplest way:

Business Intelligence: It is the collection of software, systems, and products that helps in easy importing of large data sets, that give worthy and meaningful information about any specific use-case or scenario.

Data Analytics or Big Data: Many people think that Big Data is nothing but a massive collection of huge piles of data that needs categorisation. However, it’s more than scrutinising the humongous amount of data and generating meaningful information out of that. It also means understanding the data structure, typical figures, and processing the huge amount of data with a motive to add value to the organization and its market goals.

Head to Head Comparison Between Data Analytics and Business Intelligence

The Purpose

Big Data or Data Analytics: The main aim of big data algorithms is to gather, process, and analyse data, both structured and non-structured to improve business with enhanced consumer satisfaction.

Business Intelligence: BI allows businesses to make better decisions that cope up with current market trends and minimises risks. It also delivers accurate and flawless reports by mining necessary data from the source.

The Eco System

Big Data or Data Analytics: Data analytics developers use resources like Hadoop, Spark, Hive, HFDS, and R Server.

Business Intelligence: BI developer uses Operation systems, Data Warehouse, Dashboard, ERP Database.

The Tools

Big Data or Data Analytics: Below mentioned tools or frameworks of Big Data helps in gathering, scrutinising and processing the larger sets of data collected from different sources to enhance decision-making.

  • Hadoop
  • Storm
  • Spark
  • Polybase
  • Presto
  • Cloudera
  • Hive
  • Plotly

BI: These tools help businesses in gaining better market insights and strategic plans by collating, analysing, and visualising data.

  • Tableau
  • Qlik Sense
  • OLAP- Online Analytical Processing
  • Data Warehousing
  • Google Analytics
  • Microsoft Power BI
  • Sisense

The Properties

Big Data or Data Analytics: Big data have significant characteristics that include Volume, Variety, Velocity, Veracity, and Variability.

BI: Location intelligence, Executive Dashboards, “what if” analysis, Interactive reports, Meta data layer, and Ranking reports are the 6 major characteristics of BI.

The Benefits

Big Data or Data Analytics: 8 lucrative benefits of Data analytics are:

  • Better and risk-free decision making
  • Quick fraud detection
  • Collection, extraction, and analyses of data sets
  • Market predictions and trends
  • Easy implementation of new strategies including brand differentiator
  • Making quick changes that complement current market trends
  • Cost-effective
  • Enhanced sales insights that drive revenues

BI: 6 lucrative benefits are:

  • Helps companies to implement better decisions
  • Speedy, and accurate reporting and analysis
  • Enhanced data quality
  • Increased Revenues
  • Accentuated operational efficiency
  • Cost-efficient

Both data analytics and business intelligence work with a purpose to help organisations of different sectors to implement better decisions that complement market trends and erratic consumer demands by collecting and analysing the humongous amount of data sets. However, big data helps in solving mysteries and discover such answers which were unknown before, whereas BI gives answers to such questions that are already known. Therefore, businesses need to be very precise about what kind of technology they are looking for before investing their time and money.